Digital commerce

enables and helps customers to purchase goods and services through an interactive and self-service web or mobile experience. The

digital commerce

landscape of today is evolving at a rapid rate, and with these changes comes also comes a huge change in consumer behavior. Largely stimulated by the modernization of technology,

digital commerce

has been embraced as an integral part of the online retail world. As the digitalization continues in both B2B and B2C, we’re seeing extreme changes in customer behaviors and expectations, from the way they search for a product/service, consider and complete a purchase, or show loyalty to any brand, to the way they communicate all of this to their community. So,

digital commerce

is  the demand of day, technology of the time, tech of the day for customers, and businesses.

A digital transaction completed is no longer the endgame! The journey to success is understanding what resonates with the customer, capturing trends, and assessing their activity. Businesses are investing in new technology, using AI, data analytics, IoT, and personalization techniques to get one step ahead of customers by matching products to their preferences.

Digital commerce is the next generation of eCommerce which aims to provide an unforgettable onlineexperienceto establish ongoing customer connection and loyalty.

eCommerce vs Digital Commerce

eCommerce	Digital Commerce
Online selling of products and services, by setting up an online storefront or website.	Enables customers to purchase goods and services through an interactive and self-service experience that is executed through people, processes, and technologies.
Integral components
Processing transactions, and collecting payments	Research and development, social media presence, data interrogation, analytics, promotion, pricing, customer acquisition, and retention
Focus
Customer Engagement	Customer experience
Adaptability
Limited in design and functionality. Systems are not very dynamic in adapting to new trends	Suited for fast-paced change, quick deployments, and the rolling in or phasing out of new features for competitive advantage
Centralized	Decentralized
Coupled workflows and touchpoints based on standard business models	Composable and orchestrated end-to-end business processes with distributed, de-centralized tools

Digital commerce has a customer-centric approach that takes into consideration multiple channels to provide preferred methods of customer engagement and touchpoints to optimize the customer experience.

Having a presence across a range of channels makes a brand easy to find, promotes engagement, and provides mediums of choosing for interaction and purchase.Digital Commerce leverages multichannel integration using accelerators, and responsive and intuitive user experience across devices helps customers engage on their terms.