Simplify frequent business purchases
Connect account catalogues, bulk ordering and repeat-order journeys. Give buyers access to applicable prices and order history while enforcing their purchasing permissions.
INDUSTRY SOLUTIONS
Make business ordering easier across your distribution network.
Help buyers reorder confidently and give teams fewer manual handoffs.
Distribution commerce combines large assortments, account-specific terms and demanding fulfilment operations. Universal Commerce supports self-service ordering and sales-assisted buying while connecting customers to the relevant catalogue, availability and order information.
Discuss your commerce roadmapFROM BUSINESS NEED TO CUSTOMER VALUE
What distribution can unlock.
Make availability part of the decision
Bring warehouse and supplier availability into the journey according to validated data-freshness rules. Use approved substitutes and sales escalation when the requested product cannot be supplied.
Connect orders with traceability and service
Coordinate fulfilment and exceptions across ERP, WMS and logistics providers. Where relevant, connect batch provenance for food, ingredients or other traceable product categories.
ILLUSTRATIVE WORKFLOW
How the journey comes together.
An account buyer reorders a regular basket. The portal applies account terms and checks available supply. The workflow routes unavailable items for substitution approval, sends the validated order to the ERP and returns shipment updates to the buyer.
HOW UNIVERSAL COMMERCE SUPPORTS THE MODEL
Five layers.
One connected operating model.
Connect customer experiences to the capabilities, intelligence and data behind them. Select the components and deployment approach that fit your business.
- 01
Total Experience
Connect buyer portals, sales workspaces, mobile ordering and conversational assistance for repeat and complex purchases.
- 02
AI-Native Composition & Orchestration
Coordinate contract pricing, approvals, stock checks, order routing and fulfilment exceptions across the distribution network.
- 03
Packaged Business Capabilities (PBCs)
Compose catalogue, search, account pricing, ordering and OMS capabilities from MACH ecosystem platforms with ERP, WMS and logistics integrations.
- 04
Intelligence: Frontier & Sovereign AI
Use Frontier and Sovereign AI models for catalogue retrieval, permitted substitution guidance and operations summaries grounded in approved sources.
- 05
Data Fabric: Unified Commerce Data Lake & Semantic Mesh
Connect account, product, warehouse, order and shipment data in a unified commerce data lake. A semantic mesh aligns units, product identifiers and commercial definitions.
Capabilities to compose
- B2B ordering
- Account pricing
- Bulk & repeat orders
- Inventory integration
- OMS & WMS
- Provenance references
Capabilities are assembled from the selected platforms and integrations. Scope, licensing, data readiness and existing-system compatibility are confirmed during solution design.
Explore the complete architecture →MEASURE THE BUSINESS IMPACT
Define success before you scale.
Agree a baseline, data source and owner for each measure. Compare results over time and across appropriate customer or operational cohorts.
| Business priority | Measures to track |
|---|---|
| Buyers | Self-service adoption and repeat orders |
| Operations | Manual touches and order accuracy |
| Service | Fill rate and exception turnaround |
| Economics | Cost per order, account retention and margin |
Start with a complete, focused journey.
Pilot with a recurring order pattern and selected accounts. Establish pricing and inventory ownership, test out-of-stock and credit exceptions, and evaluate adoption before expanding.
Use Composable Commerce for modular capabilities, Agentic Commerce for guided assistance and insights, and Autonomous Commerce for governed workflow execution.
PRACTICAL QUESTIONS
Distribution FAQs
Can each account see its own prices?
Yes, through selected account and pricing capabilities connected to the agreed source of commercial terms.
Can order automation handle exceptions?
Defined workflows can route stock, pricing and fulfilment exceptions to responsible teams. The goal is controlled execution with clear ownership rather than hiding exceptions.
Where is provenance relevant to distributors?
Distributors and importers can contribute supply-chain records and access permitted batch information through the integrated solution, supporting traceability and review workflows.
YOUR NEXT STEP
Build your industry commerce roadmap.
Bring your customer priorities, current systems and operating requirements. Let’s map the capabilities and integrations your next phase needs.
Discuss your commerce roadmap