Commerce use cases
for every business model.
Explore B2C/DTC, B2B, subscription, marketplace and omni-channel commerce. Universal Commerce connects customer experiences, orchestration, packaged business capabilities, AI intelligence and a shared data foundation to support each model.
CHOOSE YOUR BUSINESS MODEL
Different buying journeys. A connected foundation.
Select a model to explore customer journeys, operational workflows, the five-layer architecture and the KPIs that help you evaluate progress.
B2C/DTC Commerce
Help shoppers discover your brand, choose with confidence and come back.
Explore the business model ↗02B2B Commerce
Keep buyers moving from product enquiry to quote, approval and repeat order.
Explore the business model ↗03Subscription Commerce
Make it easier to join, manage, renew and keep receiving value.
Explore the business model ↗04Marketplace
Expand the assortment while keeping control of the buyer experience.
Explore the business model ↗05Omni-channel
Let customers move between channels without losing context.
Explore the business model ↗GROWTH & TRANSFORMATION
Build your next chapter of commerce.
Modernise an existing estate, launch an online business, expand across markets or connect marketplace transactions to product provenance.
Legacy Commerce Modernisation
Protect business continuity while creating room for growth.
Explore the use case ↗PurePlay Online Startups
Build a complete buying journey before adding complexity.
Explore the use case ↗Geo Expansion for DTC Brands
Create a local buying experience with a connected global foundation.
Explore the use case ↗B2C/B2B Marketplace with Provenance
Bring traceability into the buying experience—from producer to purchase.
Explore the use case ↗Build the commerce stack
your business actually needs.
Stop conforming to your platform's limitations. Universal Commerce XCaaS lets you compose the exact capabilities your business model demands — from best-of-breed MACH components, pre-integrated and ready to launch.
Commerce that understands
your customer.
Agentic commerce moves beyond rule-based personalisation to AI agents that genuinely understand customer intent — and act on it in real time, across every channel, grounded in live commerce data.
Operations that run
themselves.
Autonomous commerce is the third horizon of the XCaaS journey — where AI agents take over entire operational workflows end-to-end, making decisions, executing actions, and learning from outcomes within defined business rules and approval policies.
Which use case fits
your challenge?
Tell us where you are today — and we'll design the XCaaS roadmap that gets you to where you need to be, faster than you thought possible.