Help buyers specify the right product
Connect technical attributes, compatible parts and approved documents to account portals and sales-assisted experiences. Use AI to retrieve relevant information without allowing it to invent specifications.
INDUSTRY SOLUTIONS
Connect manufacturers, partners and buyers through commerce.
Make complex products and commercial processes easier to navigate.
Manufacturing commerce must serve business accounts, distribution partners and sometimes consumers through different buying processes. Universal Commerce connects these journeys to product information, account terms and enterprise operations without treating every buyer as a retail shopper.
Discuss your commerce roadmapFROM BUSINESS NEED TO CUSTOMER VALUE
What manufacturing can unlock.
Coordinate quotes and account rules
Compose RFQ, CPQ, contract pricing and approval processes around the manufacturer's sales model. Retain oversight for non-standard configurations and commercial commitments.
Connect dealer and direct channels
Support dealer portals and DTC fulfilment where partner agreements permit. Link orders and availability to ERP and warehouse systems, with traceability integration when the product or supply chain calls for it.
ILLUSTRATIVE WORKFLOW
How the journey comes together.
A business buyer requests a configured product through an account portal. The workflow checks the applicable catalogue and pricing rules, routes exceptions to sales and sends the approved order to the connected ERP. Partners and customers receive the relevant status updates.
HOW UNIVERSAL COMMERCE SUPPORTS THE MODEL
Five layers.
One connected operating model.
Connect customer experiences to the capabilities, intelligence and data behind them. Select the components and deployment approach that fit your business.
- 01
Total Experience
Support account portals, dealer workspaces, direct storefronts and conversational product assistance.
- 02
AI-Native Composition & Orchestration
Coordinate RFQ, CPQ, approvals, order submission and dealer fulfilment across commercial and operational systems.
- 03
Packaged Business Capabilities (PBCs)
Combine account management, configuration, pricing, catalogue and OMS capabilities from MACH ecosystem platforms with ERP, CRM and WMS integrations.
- 04
Intelligence: Frontier & Sovereign AI
Use Frontier and Sovereign AI models to retrieve approved specifications and assist sales teams; retain review for technical suitability and binding terms.
- 05
Data Fabric: Unified Commerce Data Lake & Semantic Mesh
Unify product, configuration, account, quote and order data in a commerce data lake. A semantic mesh relates part identifiers, units and account terms.
Capabilities to compose
- Account portals
- RFQ & CPQ
- Technical catalogue
- Contract pricing
- Dealer workflows
- ERP & OMS integration
Capabilities are assembled from the selected platforms and integrations. Scope, licensing, data readiness and existing-system compatibility are confirmed during solution design.
Explore the complete architecture →MEASURE THE BUSINESS IMPACT
Define success before you scale.
Agree a baseline, data source and owner for each measure. Compare results over time and across appropriate customer or operational cohorts.
| Business priority | Measures to track |
|---|---|
| Sales | Quote turnaround and quote-to-order conversion |
| Buyers | Portal adoption and reorder frequency |
| Operations | Order accuracy and exception resolution |
| Growth | Account revenue, margin and channel contribution |
Start with a complete, focused journey.
Choose a product family and buyer segment. Validate specifications, pricing ownership and approval rules, then test a complete quote-to-order journey before extending the rollout.
Use Composable Commerce for modular capabilities, Agentic Commerce for guided assistance and insights, and Autonomous Commerce for governed workflow execution.
PRACTICAL QUESTIONS
Manufacturing FAQs
Can dealer sales coexist with a direct channel?
Yes, when assortment, routing and commercial responsibilities are agreed. Dealer fulfilment can connect direct orders to participating local partners.
Can existing ERP configuration and pricing rules be retained?
They can remain authoritative where suitable interfaces are available. The implementation defines which system owns each rule and how exceptions are reconciled.
Can provenance be connected to manufactured products?
The integrated provenance solution can relate product or batch records to supply-chain events. The required evidence and partner capture responsibilities are established for the selected product scope.
YOUR NEXT STEP
Build your industry commerce roadmap.
Bring your customer priorities, current systems and operating requirements. Let’s map the capabilities and integrations your next phase needs.
Discuss your commerce roadmap