Universal Commerce XCaaS — Intelligent Commerce as a Service

Universal Commerce
Solution Overview

Intelligent Commerce as a Service — Composable, Agentic and Autonomous Commerce on a single solution stack from Total Experience to Data Fabric.

XCaaS — Software · Implementation · Support
Composable Commerce Agentic Commerce Autonomous Commerce
Composable Commerce
Build Without Limits
MACH-native architecture with pre-composed accelerators across B2C, DTC, B2B, Marketplace & Omni-channel. Best-of-breed PBCs, pre-integrated and managed as a service.
Agentic Commerce
Sell With Intelligence
LLM-powered AI agents for conversational discovery, personalised selling, and real-time recommendations grounded in your Semantic Data Mesh for data-grounded responses.
Autonomous Commerce
Automate Everything
AI agents that autonomously run catalog management, promotions, cart recovery, order management, returns and more — 24/7 within defined business rules and approval policies.

UNIVERSAL COMMERCE SOLUTION ARCHITECTURE

Five layers. Connected commerce intelligence.

Universal Commerce combines a Total Experience layer, AI-Native Composition & Orchestration, Packaged Business Capabilities, an Intelligence Layer with Frontier and Sovereign AI models, and a Data Fabric with a unified commerce data lake and semantic mesh.

  1. 01

    Total Experience

    Connect web, mobile, social, voice, store-assisted and conversational experiences. Share the relevant product, customer and service context while tailoring each channel to its audience.

  2. 02

    AI-Native Composition & Orchestration

    Use Universal Composer to coordinate AI assistance, business rules, APIs and workflows across customer journeys and enterprise operations. Route exceptions and sensitive decisions to the appropriate people.

  3. 03

    Packaged Business Capabilities (PBCs)

    Compose modular capabilities such as catalogue, search, CMS, PIM, cart, checkout, payments, subscriptions, marketplace services and order management. Integrate suitable platforms from the MACH ecosystem with existing enterprise applications. MACH refers to microservices-based, API-first, cloud-native and headless approaches.

  4. 04

    Intelligence: Frontier & Sovereign AI

    Choose Frontier models for advanced language and reasoning tasks and Sovereign AI models for deployment and data-control requirements. Model selection, grounding, permissions and approval policies depend on the use case; AI outputs still require evaluation.

  5. 05

    Data Fabric: Unified Commerce Data Lake & Semantic Mesh

    Connect product, customer, order, inventory and business events through a unified commerce data lake. A semantic mesh relates these records using shared business definitions, supporting grounded retrieval, commerce insights and consistent measures.

Meet Universal Composer and Universal Dashboard, the AI-native composition and enterprise data tools behind the architecture.

Explore how the architecture supports five commerce business models, from consumer storefronts to B2B and marketplace operations.

The XCaaS Solution

Three pillars. One
unified solution stack.

Start with one pillar. Add the others as your business evolves. No re-platforming required. Each pillar is available as a standalone XCaaS engagement or combined for full coverage.

Composable Commerce
Build.
MACH-native composable commerce delivered as a complete XCaaS engagement — platform, best-of-breed PBCs, implementation, cloud hosting, and expert services in a scope tailored to your business outcomes.
  • ✓Pre-composed B2C, DTC, B2B, Marketplace & Omni-channel
  • ✓Integrated OMS, Search, CMS, Payments, Loyalty & more
  • ✓Legacy modernisation from Magento, Hybris, IBM WebSphere
  • ✓Plans configured around business outcomes
Discuss scope & pricing →
Agentic Commerce
Automate.
LLM-powered AI agents that orchestrate every buying conversation — delivering AI shopping visibility, conversational selling, and commerce intelligence across ChatGPT, Gemini, Claude and Perplexity.
  • ✓AI Conversational Shopping Assistant
  • ✓AI Shopping Visibility across LLM channels
  • ✓Commerce Insight Agent — chat with your data
  • ✓AI assistance, visibility and insights
Discuss scope & pricing →
Autonomous Commerce
Operate.
Specialised AI agents that automate your entire commerce back-office end-to-end — catalog enrichment, promotions, cart recovery, order management, returns — 24/7 within defined business rules and approval policies.
  • ✓Catalog Management, Promotions & Pricing agents
  • ✓Cart Recovery, Order Orchestration & Returns agents
  • ✓MCP-connected, RAG-grounded, always-on 24/7
  • ✓Automation scoped to your workflows
Discuss scope & pricing →
Composable Commerce

Build commerce that
fits your business exactly.

MACH-native architecture with pre-composed solution accelerators — choose the business model, business capabilities, and channels that fit your business and compose them into a production-ready commerce solution in weeks, not months.

Discuss Scope & Pricing →
🚀
Startup & DTC Launch
Go to market in weeks with a pre-composed B2C or DTC storefront — Search, CMS, Catalog, Cart, Checkout, Payments, Shipping, and OMS all pre-integrated. Start with a focused launch scope and extend capabilities as the business grows. XCaaS pricing is configured for the agreed outcomes and operating scale.
B2C / DTCFast LaunchTailored Launch Scope
🏭
Legacy Modernisation
Migrate from Magento, SAP Hybris, IBM WebSphere or Salesforce Commerce Cloud with pre-built migration accelerators that support a phased transition based on the systems, data and workflows in scope. Preserve business continuity while moving to a composable MACH architecture that supports AI from day one.
MagentoSAP HybrisIBM WebSphereEnterprise Scope
🤝
B2B Digital Commerce
Self-serve B2B portals with account-based pricing, CPQ, RFQ, bulk ordering, and contract management — all integrated to your ERP and WMS. Reduce order processing costs and accelerate sales cycles for manufacturers, distributors, and dealer networks.
B2B PortalCPQ / RFQERP IntegrationTailored Commerce Scope
🌍
DTC Geo-Expansion
Launch in new markets with pre-composed multi-region, multi-currency, multi-language storefronts. Our DTC with Dealer Fulfilment accelerator avoids channel conflict by routing DTC orders to local dealers for last-mile delivery — maintaining brand consistency across every market.
Multi-RegionMulti-CurrencyDealer Fulfilment
🛍️
Marketplace Launch
Build a B2C or B2B marketplace with multi-seller management, commission engines, and AI-powered product matching. Scale to an endless-aisle experience across thousands of SKUs from multiple sellers — without degrading search quality or buyer experience.
Multi-SellerCommission EngineEndless AisleEnterprise Scope
🔄
Subscription Commerce
Launch subscription commerce with recurring billing, usage-based charges from IoT telemetrics, tiered pricing, and pause/resume capabilities across B2C, DTC, and B2B. Autonomous churn-prediction agents monitor subscriber health and trigger retention actions before cancellations occur.
Subscription BillingIoT TelemetricsChurn Prevention
Agentic Commerce

AI that understands
intent and acts on it.

LLM-powered agents grounded in your Semantic Data Mesh — delivering conversational discovery, AI shopping visibility, commerce intelligence, and personalisation at scale across every customer engagement channel.

Discuss Scope & Pricing →
💬
Conversational Shopping
Deploy an always-on AI shopping assistant that understands natural language queries, makes contextual recommendations from your live catalogue, assists with cart management, and handles post-purchase queries — grounded in your Semantic Data Mesh for data-grounded, conversion-ready answers.
AI Shopping AssistanceRAG GroundedVoice Commerce
🔍
AI Shopping Visibility
Consumers increasingly discover products through ChatGPT, Gemini, and Perplexity rather than Google. Universal Commerce AI agents simulate thousands of real buying-intent prompts to measure how often your products are recommended by LLMs — and provide actionable fixes to catalogue gaps that prevent AI recommendation.
AI Growth CapabilitiesLLM DiscoveryAI-SEO
📊
Commerce Insight Agent
Replace disconnected analytics dashboards with a Commerce Insight Agent your team can ask in plain English — "What were our top SKUs last week?", "Which campaigns drove repeat purchases?", "Where is our conversion dropping?" — and get immediate, chart-ready, data-grounded answers from your live data.
AI Growth CapabilitiesNatural LanguageReal-time Data
🎯
Personalisation at Scale
Move beyond segment-based personalisation to individual-level, context-aware experiences that adapt in real time. The CRO Autopilot Agent continuously tests and optimises homepage layouts, category rankings, search results, and promotional banners for each individual customer at every visit — based on real-time behaviour and cross-channel purchase history.
AI Enterprise ScopeCRO Autopilot1:1 Personalisation
✍️
Catalogue Intelligence
Poor product data is the single biggest barrier to conversion and AI discoverability. The Catalogue Intelligence Agent analyses your entire product catalogue, identifies missing attributes, and generates SEO-optimised, conversational product content that performs in both traditional search and AI buying channels — transforming a multi-year manual project into a weeks-long automated process.
AI Growth CapabilitiesContent GenerationAI Discoverability
🤝
B2B Agentic Sales
Give your B2B sales team an AI co-pilot that knows your entire product catalogue, contract terms, and customer purchase history. Query in plain language — "Best bundle for an automotive manufacturer at $200K/year?" — and get accurate, personalised recommendations with margin analysis. AI agents proactively flag renewals, utilisation drops, and competitive displacement risks.
AI Enterprise ScopeSales Co-pilotContract Intelligence
Autonomous Commerce

Backend operations
that run themselves.

Specialised AI agents that take over entire operational workflows end-to-end — making decisions, executing actions, and learning from outcomes 24/7 within defined business rules and approval policies. MCP-connected, RAG-grounded, always-on.

Discuss Scope & Pricing →
💌
Abandoned Cart Recovery
Cart abandonment agents detect session exits in real time, select the optimal recovery channel and timing for each individual customer, generate a personalised win-back message with the right incentive, and track recovery revenue with full attribution. Measure recovered revenue and incremental conversion against your existing campaigns.
Focused AutomationMulti-channelPersonalised OfferRevenue Attribution
📋
Order Orchestration
Order management agents handle the complete post-purchase lifecycle — intelligent routing to the optimal fulfilment point, carrier selection by SLA and cost, proactive delay notifications, and exception management when fulfilment fails. Reduce repetitive review for validated flows and route exceptions to the operations team.
Connected WorkflowsIntelligent RoutingException MgmtCarrier Optimisation
↩️
Returns & Refunds
Returns agents handle the full lifecycle for standard cases within configured approval policies — eligibility verification, return label generation, warehouse routing, refund processing, and inventory restocking. For non-standard cases, full context is handed to your team with a recommended resolution. Track turnaround time and exceptions to evaluate operational improvement.
Connected WorkflowsAuto-LabelAuto-RefundRestock Agent
🎯
Promotions & Dynamic Pricing
Promotions agents monitor inventory levels, competitor pricing signals, demand forecasts, and margin thresholds in real time — autonomously designing, activating, and optimising promotional offers that maximise revenue without manual campaign management. Dynamic pricing agents adjust prices within defined guardrails across all channels simultaneously.
Connected WorkflowsDynamic PricingMargin GuardCompetitor Signals
🔄
Inventory Intelligence
Inventory agents predict stock-out risks 2–4 weeks in advance using demand forecasting models, automatically trigger purchase orders to suppliers, reallocate stock across warehouses and channels in real time, and flag slow-moving inventory for promotion. Track stock availability, forecast accuracy and inventory carrying costs against your baseline.
Connected WorkflowsDemand ForecastAuto-ReplenishmentMulti-warehouse
📦
Catalogue Management
Catalogue agents continuously enrich product listings — filling missing attributes, improving descriptions for AI search visibility, detecting price and content inconsistencies across channels, and syncing approved changes across all PBCs. For large catalogues, a continuous automated quality loop that improves daily without headcount.
Focused AutomationAuto-EnrichmentCross-Channel SyncPIM Agent
Why Universal Commerce

Three commerce capabilities.
One connected solution.

Universal Commerce brings together three commerce approaches in an XCaaS solution — Composable, Agentic and Autonomous — delivering composable, agentic, and autonomous commerce with expert services, cloud, and best-of-breed PBCs in a tailored engagement.

01
Intelligent Commerce as a Service
Universal Commerce XCaaS delivers Intelligent Commerce as a Service — Composable, Agentic and Autonomous Commerce on a single managed solution stack from Total Experience to Data Fabric, covering every channel, every workflow, and every stage of your commerce journey from startup to global enterprise.
02
Best-of-Breed, Pre-Integrated
Compose capabilities using platforms such as commercetools, Emporix, Vendure, Algolia, Contentful, Contentstack, Strapi and Stripe. Platform selection, connector availability and integration scope are confirmed during solution design.
03
Agentic AI from Day One
AI Shopping Visibility, Commerce Insight Agent, and conversational selling agents are native Universal Commerce capabilities — no separate AI vendor contract needed.
04
Legacy Modernisation Accelerators
Pre-built migration paths from Magento, SAP Hybris, IBM WebSphere, and Salesforce Commerce Cloud — support a phased transition based on the systems, data and workflows in scope.
05
Composable → Agentic → Autonomous
Start with composable commerce. Layer on agentic AI. Expand to autonomous operations. One solution grows with you — no re-platforming as you evolve.
06
22 Years of Commerce Expertise
Cnetric Global brings deep MACH, supply chain, OMS, and enterprise integration expertise across Retail, Manufacturing, Distribution, Telecom, and Healthcare serving global Fortune 500 brands.

CHOOSE THE CAPABILITIES YOUR BUSINESS NEEDS

How the three commerce approaches work together.

Universal Commerce capability comparison
ApproachPrimary role and example
Composable CommerceAssemble modular capabilities and connect enterprise systems—for example, a storefront linked to catalogue, search, checkout and order management.
Agentic CommerceUse grounded AI assistance to support decisions and interactions—for example, a shopping assistant that helps customers compare products.
Autonomous CommerceExecute authorised workflows through defined rules and connected tools—for example, routing an order and escalating fulfilment exceptions.

Combine these approaches across B2C/DTC, B2B, subscription, marketplace and omni-channel commerce. Deployment scope and service commitments are agreed for the selected solution.

Ready to shape your
XCaaS outcomes?

Whether you're a startup going live or an enterprise escaping a legacy monolith — let's design your Universal Commerce XCaaS roadmap.

Book a Demo → Explore XCaaS Pricing

Solution Overview: what it means for your business

Explore how the five-layer architecture connects customer experiences to business capabilities, AI intelligence and shared data. Select a commerce business model to see how these layers work together in an operating journey.

Explore commerce business models and the five-layer solution architecture.