Guide product discovery
Connect attributes such as size, colour, material and intended use to search and AI shopping assistants. Support relevant comparisons and approved product guidance across web, mobile and conversational experiences.
INDUSTRY SOLUTIONS
Commerce shaped around your industry.
Connect customer engagement, operational workflows and business outcomes.
Universal Commerce brings Composable, Agentic and Autonomous Commerce to industry-specific journeys. Its five-layer architecture connects Total Experience, AI-Native Composition & Orchestration, Packaged Business Capabilities, Frontier and Sovereign AI, and a Data Fabric with a unified commerce data lake and semantic mesh.
Retail & Fashion
Connect retail journeys from discovery to repeat purchase.
Retail and fashion commerce connects product discovery, buying and service across storefronts, stores and digital conversations. Universal Commerce helps brands and retailers coordinate assortment, availability and customer context through composable capabilities, AI assistance and governed workflows.
Connect stores and digital channels
Bring inventory, order and customer context into click-and-collect, ship-from-store and service journeys. Define stock freshness and reservation rules before promising availability.
Reduce routine operational effort
Coordinate catalogue updates, order routing and returns within agreed policies. Give teams the context to handle exceptions while evaluating conversion, margin and cost to serve together.
Manufacturing
Connect manufacturers, partners and buyers through commerce.
Manufacturing commerce must serve business accounts, distribution partners and sometimes consumers through different buying processes. Universal Commerce connects these journeys to product information, account terms and enterprise operations without treating every buyer as a retail shopper.
Help buyers specify the right product
Connect technical attributes, compatible parts and approved documents to account portals and sales-assisted experiences. Use AI to retrieve relevant information without allowing it to invent specifications.
Coordinate quotes and account rules
Compose RFQ, CPQ, contract pricing and approval processes around the manufacturer's sales model. Retain oversight for non-standard configurations and commercial commitments.
Connect dealer and direct channels
Support dealer portals and DTC fulfilment where partner agreements permit. Link orders and availability to ERP and warehouse systems, with traceability integration when the product or supply chain calls for it.
Distribution
Make business ordering easier across your distribution network.
Distribution commerce combines large assortments, account-specific terms and demanding fulfilment operations. Universal Commerce supports self-service ordering and sales-assisted buying while connecting customers to the relevant catalogue, availability and order information.
Simplify frequent business purchases
Connect account catalogues, bulk ordering and repeat-order journeys. Give buyers access to applicable prices and order history while enforcing their purchasing permissions.
Make availability part of the decision
Bring warehouse and supplier availability into the journey according to validated data-freshness rules. Use approved substitutes and sales escalation when the requested product cannot be supplied.
Connect orders with traceability and service
Coordinate fulfilment and exceptions across ERP, WMS and logistics providers. Where relevant, connect batch provenance for food, ingredients or other traceable product categories.
Telecom
Connect telecom sales, subscriptions and partner journeys.
Telecom commerce connects consumer plans, business accounts, devices and partner channels. Universal Commerce coordinates the buying experience with existing billing and service systems, helping customers understand offers and teams manage order and subscription workflows.
Explain complex offers clearly
Use approved plan, device and entitlement information to support comparisons and assisted selling. Present relevant terms and route uncertain eligibility questions to the appropriate system or team.
Coordinate consumer and enterprise buying
Support digital consumer journeys alongside enterprise quoting and account approvals. Connect dealer and partner interfaces where the operating model requires them.
Connect orders to subscription operations
Coordinate billing, entitlement, provisioning and device fulfilment events through the relevant providers and systems of record. Keep failures and changes visible to operations teams.
Healthcare & Pharma
Connect healthcare procurement with dependable product context.
Healthcare and pharmaceutical commerce needs clear product information, purchasing controls and supply-chain visibility. Universal Commerce supports business procurement and supplier journeys, connecting commerce capabilities with existing enterprise systems and the integrated provenance solution where required.
Support controlled procurement
Connect approved catalogues, contract terms and role-based purchasing workflows. Give procurement teams the commercial and product information needed to follow their organisation's review process.
Connect product and supply-chain records
Link relevant product or batch records with captured provenance across participating suppliers and distributors. Support authorised review for pharmaceutical inputs, ingredients and other traceable categories.
Use AI for operational assistance
Help teams retrieve approved documents, summarise order status and identify incomplete records. Keep clinical decisions, product suitability assessments and authorisations with responsible professionals.
Govt & Education
Make institutional purchasing and service journeys easier to manage.
Government and education organisations manage purchasing, supplier relationships and services for varied audiences. Universal Commerce connects these journeys through modular capabilities, controlled workflows and shared data, with the deployment shaped around institutional requirements.
Connect procurement stakeholders
Bring approved supplier catalogues, purchasing roles and account terms into a consistent experience. Route requests through defined approval paths and retain the context required for review.
Support institutional commerce
Compose portals for merchandise, learning materials and institution-specific services. Connect identity, payment and fulfilment providers according to the audience and service being offered.
Improve operational visibility
Use AI assistance to retrieve approved information and summarise workflow status. Track exceptions, approvals and reconciliation outcomes across the connected processes.
Scope your industry commerce outcomes.
Your XCaaS engagement is configured around agreed business outcomes, operating scale, integrations and intelligence requirements.
