Connect the product's supply-chain history
Capture and link provenance information across producers, distributors, exporters, importers and retailers. Relate the marketplace product to the relevant batch or lot and its recorded journey.
COMMERCE GROWTH & TRANSFORMATION
Connect commerce to the story behind every product.
Bring traceability into the buying experience—from producer to purchase.
Universal Commerce integrates B2C and B2B marketplace capabilities with a blockchain-based provenance solution. It connects product-origin and supply-chain records from farm or factory to the consumer, helping buyers, trading partners and authorised organisations access relevant provenance information.
Discuss your commerce roadmapFROM BUSINESS NEED TO CUSTOMER VALUE
Traceability that connects partners and customers.
Support review with shared evidence
Give authorised government or other reviewing organisations access to relevant provenance records as they are captured. This supports import review and certification workflows; decisions remain with the responsible authority.
Make origin information accessible to shoppers
A consumer can scan a product QR code through the mobile experience to view the provenance information made available for that product. Business buyers can also use traceability context when evaluating suppliers and purchases.
ILLUSTRATIVE WORKFLOW
How the journey comes together.
A product's origin and supply-chain events are linked to its provenance record as it moves from producer through trading partners to the retailer. Authorised reviewers access the relevant evidence for review, while a shopper scans the product QR code to view the available origin and journey information.
HOW UNIVERSAL COMMERCE SUPPORTS THE MODEL
Five layers.
One connected operating model.
Connect customer experiences to the capabilities, intelligence and data behind them. Select the components and deployment approach that fit your business.
- 01
Total Experience
Connect buyer storefronts, seller and partner interfaces, authorised review workspaces and the consumer mobile QR experience.
- 02
AI-Native Composition & Orchestration
Coordinate product, batch and supply-chain events between the marketplace and the integrated provenance solution. Route incomplete records and review tasks to the responsible participants.
- 03
Packaged Business Capabilities (PBCs)
Compose marketplace, seller, catalogue, inventory and order capabilities from suitable MACH ecosystem platforms, connected to the blockchain-based provenance solution.
- 04
Intelligence: Frontier & Sovereign AI
Use Frontier and Sovereign AI models to assist with permitted record retrieval and summaries. Keep source provenance records identifiable and certification decisions with authorised reviewers.
- 05
Data Fabric: Unified Commerce Data Lake & Semantic Mesh
Connect commerce records with provenance references in a unified commerce data lake. A semantic mesh relates product, batch, participant and supply-chain events while enforcing the intended access boundaries.
Capabilities to compose
- B2C/B2B marketplace
- Seller & partner interfaces
- Product & batch identifiers
- Provenance integration
- Review workflows
- Consumer QR experience
Capabilities are assembled from the selected platforms and integrations. Scope, licensing, data readiness and existing-system compatibility are confirmed during solution design.
Explore the complete architecture →MEASURE THE BUSINESS IMPACT
Define success before you scale.
Agree a baseline, data source and owner for each measure. Compare results over time and across appropriate customer or operational cohorts.
| Business priority | Measures to track |
|---|---|
| Traceability | Products and batches with complete provenance records |
| Data operations | Missing-record rates and time to resolve gaps |
| Review | Time to assemble evidence and respond to review requests |
| Engagement | Consumer QR access and buyer use of provenance information |
Start with a complete, focused journey.
Choose a product category and participating supply-chain partners. Agree product and batch identifiers, required evidence, capture responsibilities and access permissions, then validate an end-to-end provenance journey before expanding.
Use Composable Commerce for modular capabilities, Agentic Commerce for guided assistance and insights, and Autonomous Commerce for governed workflow execution.
PRACTICAL QUESTIONS
Marketplace provenance FAQs
Which product categories can benefit from provenance?
Food and ingredients, pharmaceutical inputs such as active pharmaceutical ingredients, and herbal products can benefit from visibility into origin and supply-chain history. The required records depend on the product and operating context.
What can a consumer see after scanning the QR code?
The mobile experience displays the provenance information made available for the identified product, such as origin and recorded supply-chain stages. The information shown depends on captured records and configured access policies.
Does blockchain automatically prove a product is safe or approved?
No. Blockchain-based provenance supports traceability of recorded information. Its value depends on reliable source evidence and capture processes; product safety and certification require the appropriate checks and responsible authorities.
YOUR NEXT STEP
Bring provenance into your marketplace.
Bring your customer priorities, current systems and operating requirements. Let’s map the capabilities and integrations your next phase needs.
Discuss your commerce roadmap